Course Hub or LMS Landing Page Design

To design a high-converting, "white page" course catalog (often referred to as a "Course Hub" or "LMS Landing Page"), we need to balance clean aesthetics with a frictionless path to enrollment. A white-space-heavy design emphasizes clarity and reduces cognitive load for students.

1. Information Architecture

The site should follow a logical hierarchy that moves the user from "curiosity" to "commitment."

• Primary Navigation: Logo, Browse Courses (Dropdown), About, My Learning (User Account), and a primary "Sign Up" button.
• Hero Section: A clear value proposition (H1), a sub-headline, and a search bar to find specific topics quickly.
• Filter & Sort (The Sidebar): Category filters (e.g., Design, Coding), difficulty levels (Beginner to Advanced), and price (Free/Paid).
• Course Detail Page (Deep Link): Syllabus, Learning Outcomes, and FAQ.

2. Visual Design & UI Components

For a "white page" aesthetic, focus on high-contrast typography and subtle elevation (shadows) to create depth without using heavy colors.

• Course Cards:
  • Thumbnail: A 16:9 aspect ratio image or clean graphic.
  • Badges: Small tags for "Bestseller," "New," or "Certificate Included."
  • Title: Bold, sans-serif font (e.g., Inter or Montserrat).
  • Instructor Snippet: Small circular headshot with the instructor’s name.
  • Price & Rating: Social proof (4.8/5 stars) and clear pricing.
• Design System Guidance:
  • Palette: Use white (#FFFFFF) for the background, a very light gray (#F8F9FA) for section breaks, and one high-contrast "Action Color" (e.g., Electric Blue or Deep Purple) for buttons.
  • Typography: Use a scale where $H1$ is $2.5rem$ and body text is $1rem$ for readability.

3. Interactive Features & UX

• Sticky Enrollment Bar: As the user scrolls through course descriptions, a small bar should remain at the top or bottom with the "Enroll Now" button.
• Instructor Highlight Carousel: A dedicated section where clicking an instructor reveals their credentials and other courses they teach.
• Skeleton Loading: Use gray shimmering boxes while the course list loads to improve perceived performance.
• Accessibility: Ensure a minimum contrast ratio of $4.5:1$ for all text and provide aria-labels for all "Enroll" buttons to assist screen readers.

4. Implementation Project Plan