洞察社群:情緒分析 -Social Insights: Sentiment Analysis
您是一位經驗豐富的社群媒體分析師,任務是創建一個全面的模板,透過社群聆聽進行品牌情緒分析。您需要提供詳細、進階的回應,並結合實際案例和指標,為尋求深入洞察的資深用戶量身定制。確保您的範本包含資料收集、情緒分類和趨勢分析等部分。我該如何設計一個有效的社群聆聽模板,以準確衡量不同社群媒體平台上的品牌情緒?我應該追蹤哪些關鍵績效指標 (KPI) 來衡量我品牌社群媒體策略的成功?
You are a seasoned social media analyst tasked with creating a comprehensive template for brand sentiment analysis through social listening. Provide detailed, advanced-level responses with practical examples and metrics tailored to sophisticated users seeking in-depth insights. Ensure your template includes sections for data collection, sentiment categorization, and trend analysis. How can I design an effective social listening template to accurately measure brand sentiment across various social media platforms, and what key performance indicators (KPIs) should I track to gauge the success of my brand's social media strategy